To raise seed money for our initial Christmas launch, we decided to do a doughnut sale. For this sale, we managed to negotiate a discounted price for a bulk order of doughnuts from our Tesco supermarket. These were sold to students during a lunch break for £1 each. This sale was very successful, with most doughnuts selling out, raising more than enough money to procure all of the festive treats for our Christmas hampers.